TikTok is introducing a updated setting that allows them to cut down on the amount of artificial intelligence-produced media appearing in their feeds. This initiative comes as the company disclosed that it now features over 1 billion content made with AI.
Pilot Phase and Launch
This change is being tested over the following weeks before a full-scale rollout. This advancement coincides with a surge in content created by AI, fueled by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately 10% of the fastest-growing channels on a competing service only show AI-generated videos. A significant portion of this content is deemed “AI slop”, a term for inferior, bulk-generated content that is typically nonsensical or dreamlike.
Based on user feedback that numerous viewers enjoy content produced via AI tools, including digital art to educational videos, and we intend to give people the option to see more or less of that, based on their own likes,” stated a company executive.
Scale of AI Content
The service shared that there are presently over a billion videos on its service tagged as artificially created. Overall, in excess of 100 million pieces of content are uploaded to the service each day, making clips made by AI a relatively small percentage of its complete catalog.
Customizing Your Feed
Users will be able to limit or boost the level of artificial media they watch by using the topic control feature in the app and selecting AI-made media. Further subjects that currently be modified under the setting cover news, clothing, beauty, and movement.
Platform Guidelines
The platform’s policies mandate content makers to label “realistic” AI-generated content, and it forbids harmful AI impersonations of well-known individuals or critical incidents. Any realistic AI video that is without a tag can be deleted under its community policies.
In addition, the app will henceforth apply an artificially created label to content made using its own AI tools, or flagged by an cross-platform project for recognizing content made by AI. This action is designed to stop users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is also launching a two million dollar AI literacy fund for experts and groups to produce informative material about ethical AI use. This project will benefit non-profit groups specializing in teaching programming and robotics.
Content Safety Approach
The video-sharing app has defended its content review process, amid controversy over intentions to make redundant a large number of review team members in Britain. TikTok is planning to reduce a significant number of roles in its content moderation division in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.
A senior executive explained that human moderation would remain essential, but automated tools can safeguard staff by eliminating the most harmful content ahead of it is viewed by humans. The company reported a notable drop in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its automated systems.
We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as swiftly, which is the area in which a significant AI assistance is proving valuable work at speed.”
